Fiat completes overhaul of dealer remarketing programme of used cars
Two new suppliers joined Fiat UK as part of its dealer remarketing programme for ultimately supporting network in sale of used cars.
Fiat is aiming to minimise time taken to collect, prepare and deliver used vehicles, to dealers and maximise vehicles’ residual value. Fiat’s higher volume remarketing system is one of the most efficient systems in the industry.
Fiat has appointed Paragon Automotive, a specialist company in fleet management and vehicle processing, to handle preparation and refurbishment of internal as well as rental vehicles which are returned to Fiat daily.
Paragon would provide services for inspection of vehicle, its collection and preparation by processing it through Thurleigh, Bedfordshire mechanical workshops. Vehicles would then be sent to Fiat Approved dealers and buyer networks with the help of Paragon’s 80 transporters and 100 drivers.
Fiat has also roped in JKT Remarketing to enhance service. JTK will be providing web based remarketing system which will integrate across Paragon’s activities and provide online direct access to all Fiat dealers for getting stock of centrally available used vehicles.
This initiative has instilled more confidence across buyer networks and dealers, and led to increase in Fiat’s used car volumes.
Fiat has also appointed used car marketing specialist, Portfolio, to improve web based consumer- facing stock locator and enhance sales of used cars across franchise.
According to Fiat UK’s Remarketing Manager, Simon Wheeler, with the expertise of JTK, Paragon and Portfolio, Fiat dealers were now equipped with tools to help them increase sales more quickly and more profitably.
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