Leasing industry combating recession with mail?
Over the last few month people have seen an increase in the number of mail received in their mail box. When times are tough the sector that still makes money is advertising. So it is no surprises that we’ve seen more advert from the car industry than ever.
Large mail campaign seems to be one of cost effective way to get customers with radio and internet advertising. Not a day without receiving flyers about the last government scrappage discount or how cheap the new X car is. Direct Mail Fulfilment companies must work full speed to get all those mail delivered on time.
And of course the car leasing sector isn’t spared by the recession and has to double the effort to get people interested in leasing a new car. However they seem to target more niche market. Green cars are what customers are after at the moment, no that people care about environment but because they save on fuel ( which is money after all) but we’ve also seen an increase in high end cars. It is harder to get a mortgage nowadays but because the average men does care about his image he will lease a nice car rather than buying a second hand vehicle.
Other Aspects:
Discussion Area - Leave a Comment