Car Leasing News

The car industry is bidding to emulate the fashion companies, who realised early that they could make a lot of money from selling premium branded products to a wider public. The result is advent of models like the BMW X1, Audi’s A1, or the Mini crossover.

Taking the cue, at the show in Paris, BMW, the German manufacturer long associated with solid and stylish up-market cars, unveiled its X1 premium compact crossover, which is likely to hit the showrooms some time next year.

For customers, who wants a dual purpose vehicle, of tackling rush hour traffic as well as weekend roughing in the country, X1 premium resembling a compact sporting estate yet with the deep body sides of a real off-road vehicle, is perhaps the most ideal car.

BMW group besides displaying the X1 premium, the four-by-four Mini Crossover, a enhanced version of the perennially popular Mini, also found a place at the show. Most likely Mini Crossover will hit the market to go on by 2010.

Besides BMW, Audi another German car group known for safety and style, has revealed its potential answer to Mini, with innovative A1 which will let you run the car’s infotainment system with your smart phone.

Keeping in mind, the concern of drivers regarding high fuel prices, pollution and the ongoing global financial crises, Mercedes-Benz is also rumoured to be working on a baby four-wheel-drive vehicle. The Paris show this year was awash with new smaller cars. At the Paris car show, BMW’s yellow model of the company’s X1 was generating lot of buzz. It might be small, said BMW’s Christophe Koenig, but it is very definitely “in the premium segment of the market”. In all, 362 models from 25 countries are represented at the Mondial de Paris, a mega car festival that takes place every two years and that attracted 1.4 million people on its last outing in 2006. This year, the stands were showing 90 new models and a raft of new green technologies. The Paris motor show will be open for the public till October 19.

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