Skoda Auto gets honour to act as Main Partner of Tour de France
Skoda Auto is honoured to act as Main Partner for the fifth time for the legendary Tour de France. Skoda Superb will be the main attraction of the company’s presentation as the official vehicle of the event. TdF Director Christian Prudhomme, members of the organising team and VIP guests will drive the Skoda Superb. The fans along the route of the convoy will see the new model playing a dominant role in advertising. 250 models of Skoda vehicles will be on display in Tour de France.
According to Skoda Auto’s Head of Corporate Communications, Martin Lauer, company’s partnership with Tour de France and involvement in cycling sport is aimed at increasing brand awareness and visibility by teaming up with the best. This also provides an opportunity for demonstration of high standards of quality of company’s products. He goes on to add that company is able to reach to millions of its potential customers of all ages and professions by supporting the cycling event which is now a worldwide phenomena.
Skoda Auto will also be partnering with seven professional teams viz. Gerolsteiner; Euskaltel – Euskadi; CSC; Rabobank; team Milram and Credit Agricole; Silence – Lotto; and team Mavic
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