Subaru (UK) to increase dealer representation in Sheffield
Subaru (UK) has appointed Europa Limited as its dealer in Sheffield and plans to further increase dealer representation. Subaru appointed 10 dealers during the current year and proposes to appoint 10 more in the coming weeks. According to Managing Director Lawrence Good, Subaru (UK) is aiming to create a strong network of 100 dealers. He described the current period as the best time for getting on board as a Subaru dealer.
Subaru’s Outback and Boxer Diesel models along with forthcoming Impreza and Forester models have won accolades from the motoring press. Lawrence Good is quite confident of increasing market share in the UK with the introduction of new exciting Impreza ‘S’ range.
Mark Hobson, Dealer Principal, claimed that they were well established, prestigious dealers with vast amounts of experience. The customers benefited from their high quality service. He emphasised that Subaru fitted perfectly with their existing customer base and expected that Subaru would introduce more of its exceptional vehicles to Sheffield.
Subaru mustered significant success in attracting highly skilled and enthusiastic dealers, only because it offered vehicles of high sales potential and lent very strong managerial and technical support to its dealers. It offered them large servicing and after-sales opportunities with most sensible set-up costs.
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