The First Ferrari Store in UK
Ferrari has entered into an agreement to start the first Ferrari Store in United Kingdom.The Percassi Group, which also owns the Ferrari store in Milan, will be managing the Ferrari store. The store will be located on Regent Street, which is considered as one of the most exclusive avenues in London. The two-leveled store will cover around 550 square metres.
As planned, the Ferrari Store is scheduled to open in this coming autumn. The entire range of Prancing Horse products will be stocked. It will be mainly aimed at the Formula 1 fans, GT enthusiasts, collectors and children. The store is also being designed to “enlighten, inform and entertain” its visitors.
This agreement is another important event that is crucial in the worldwide development plan of the Prancing Horse’s Ferrari Store. United Kingdom is one of the most important European markets for the store. At present, there are about 20 outlets in the retail chain of Ferrari. Almost half of them are outside the home country i.e. Italy. Ferrari has stores in US, Singapore, Saudi Arabia, Macao, China and Spain.
The Ferrari Store in Milan that opened in September 2005 is owned by the Percassi Group. The group is one of the biggest retail players in Italy as well as internationally
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