Volkswagen adds eBay Style rating system to its web site
Volkswagen website has been made more customer friendly with addition of eBay-style system and many new functions to facilitate existing and new customers in making right choice based on information regarding different Volkswagen vehicles and models.
The eBay-style Volkswagen Retailers rating system is visible to customers who search retailers by their postcode or city. The system offers list of 5 outlets with information like contact details, services offered and distance from customer’s place. The system displays ‘Positive feedback’ score with a percentage of recommendations by customers for purchasing Volkswagen vehicle form a particular retailer.
Relationship Marketing Manger, Marianne Nicholas, at Volkswagen UK, commented that decision to publicise feedback scores was hard and well thought and rightly timed to provide customers a choice, adequately supported by the experience of other buyers. He added that for a buyer a retailer and its services were as important as the product itself.
Another function added to website is the on-line booking facility for a test drive, with choice to select car model, retailer and time during two forthcoming weeks. This facility enables customers to schedule their own test drive time make it more comfortable by sitting at home.
Customer can sign up for Volkswagen Wold’s RSS and receive updates on new products and developments.
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